Madinet Masr (EGX code: MASR.CA), reported a strong sales performance
during the first half of 2026, achieving record new sales of EGP 27.2 billion, representing a 16.5%
year-on-year increase compared to the same period last year.
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The company's performance was further supported by strong demand across its portfolio, with
more than 2,900 units sold during the first six months of 2026, representing an increase
more than 71% compared to the same period last year. While the number of units delivered
increased significantly to 1200 units versus 521 units in H1 2025, marking a remarkable 130%
increase compared to the same period in the previous year. This strong growth underscores
Madinet Masr's commitment to meeting delivery schedules and further strengthening
customer confidence. This reflects customers' continued confidence in Madinet Masr's brand,
product quality, and ability to deliver real estate solutions that respond to evolving market
needs.
This performance underscores Madinet Masr's continued growth momentum, the strength of
its market positioning, and the success of its expansion strategy, which focuses on developing
its land portfolio, diversifying its project offering, and delivering integrated real estate
communities in strategic locations while continuing to create long-term value for customers
and shareholders.
Commenting on the results, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said:
"The increase reflects our clients' continued trust, our team's dedication, and Madinet Masr's
strong growth momentum. These results mark another key milestone in our growth journey
and reinforce our leading position in the Egyptian real estate market." He added: "We remain
focused on expanding our land portfolio, diversifying our projects, and developing innovative
real estate solutions that meet and exceed our customers' aspirations. Building on more than
67 years of legacy, we continue to uphold the highest standards of quality, efficiency, and
execution across our developments."
Madinet Masr's growth strategy continues to drive strong demand across its key projects,
including Taj City, Sarai, The Butterfly in Mostakbal City, and Talala in New Heliopolis. These
projects have continued to attract strong customer interest, reflecting the quality of
company's developments and the appeal of its strategically located communities.
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During the period, Madinet Masr also launched Day 2 Night, first fully integrated commercial
complex within Sarai, further advancing the concept of smart business infrastructure in New
Cairo and strengthening the company's offering across residential, commercial, and mixeduse developments.